Wear your college colors wherever you are on Friday, August 29, 2008 for the fourth annual College Colors Day celebration!

College Colors Day is an annual celebration dedicated to promote the traditions and spirit that make the college experience great by encouraging people across America to wear apparel of their favorite college or university throughout the day of August 29th.

Additionally, College Colors Day, which coincides with “back to school” and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness, and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.